Hesper & Vane
Citrinitas · a fictional celestial perfume house, built end to end in FLORA
Distilled by the sun. Sealed by the stars.
A case study in building a luxury fragrance from brief to campaign, by one creative director, with AI.
I wrote the brief like a real launch, then built the whole thing on one FLORA board: world boards first, one bottle and one character reused in every frame, then key visuals, film, social, PDP and in-store.
Old-world science with a bit of fairytale surrealism, and slight nods to Le Petit Prince.
A fictional brand, product and muse, built to demonstrate a full campaign build in FLORA. The film follows the Keeper, a perfumer-astronomer, from first starlight to the sealed bottle.
The world
World boards first: palette, materials and references on one canvas, then the wordmark and the house palette.
World Board 4 · One World v4
World Board 1 · Nautical Dreamscape
World Board 2 · Venus & Vintage Astrophysics
World Board 3 · Vintage Navigation Technology
Social films
The Perseid tease, Burning Glass and the 15-second cut-down.
S1 Falling Star · 9:16 6s · 22.09.27 + Music A
S2 Burning Glass · 9:16 8s + Music B
Film cut-down · 15s 4:5 + Music A
The bottle
Hand-blown flask, sundial-gnomon stopper, letterpress label. One clean packshot, then reused as the product reference in every scene.
★ MAIN PACKSHOT · PDP Packshot Setup
Perfume bottle shot on navy
MAIN PACKSHOT pulled back
Bottle label lockup: Cormorant Garamond
Key visuals
The Voyager and the instruments of the sky, across 16:9, 4:5 and 9:16.
7 The Voyager · 16:9 hero · FINAL
7 The Voyager · 4:5 · FINAL
4b The Armillary at First Light · FINAL
KV v2 5 The Cloud Room
KV v2 2 The Evening Star
KV v2 6 The Navigator's Chart
The film
Storyboarded to the second, then built frame by frame into the 30-second film, cut to 15 and 6.
FINAL 01 · 0–4s · Arrival
FINAL 03 · 8–11s · The Instruments
FINAL 04 · 11–15s · The Chart
FINAL 05 · 15–18s · Phases of Venus
FINAL 06 · 18–22s · The Navigator
FINAL 07 · 22–27s · First Light
FINAL 08 · 27–30s · End Card
S3 Almanac 1/7 · Mon 20.09 · Bergamot
Social
Falling Star for the Perseid tease, Burning Glass, a seven-day Almanac through launch week, Your Sealing Sky and The Four Colours.
S3 Almanac 3/7 · Wed 22.09 · Equinox
S3 Almanac 4/7 · Thu 23.09 · Beeswax
S3 Almanac 5/7 · Fri 24.09 · Hay
S3 Almanac 6/7 · Sat 25.09 · Frankincense
S3 Almanac 7/7 · Sun 26.09 · Fallen star
S5 Your Sealing Sky · 12.08.27 · Batch 0217
S5 Your Sealing Sky · 22.09.27 · Batch 0001
S6 Four Colours 1/5 · Cover
S6 Four Colours 2/5 · Nigredo
S6 Four Colours 3/5 · Albedo
S6 Four Colours 4/5 · Citrinitas
S6 Four Colours 5/5 · Rubedo
Notes + product
The nine notes as still lifes for the PDP, and the bottle in use.
NOTES HERO · Citrinitas with its nine notes
TOP NOTES · Bergamot, saffron, mastic
HEART NOTES · Beeswax, hay, clary sage
BASE NOTES · Frankincense, cedar, fallen star
NECK mist, profile
WRIST mist
Visual merchandising
A front-of-store takeover: entrance, hero table, feature wall and tester bar.
VM A · Entrance takeover
VM B · Hero display table
VM C v2 · Feature wall · left = Navigator's Chart
Motion tests
Four-second tests for the hardest beats.
Phases of Venus · from the final film
The Navigator
First Light
The FLORA board
The whole build lives on one FLORA canvas: brief, world boards, bottle, character, key visuals, storyboard, film, social, PDP and VM, wired together so every frame inherits the same bottle and the same Keeper. Drag to move around, scroll or pinch to zoom.
- Concept, brief + creative direction
- Susie Aminian
- Built in
- FLORA