Susie Aminian
Work · by brand40 projects

Bumble and bumble

When I arrived in 2018, a beloved salon brand had drifted from what made it special. We went back to our downtown, backstage roots and pushed them forward: new photography, casting, type and tone, and the pros' hands back in the hair. By 2024 Bumble and bumble was number one in U.S. prestige hair styling (Circana).

Selected16 frames
More work12 frames
Archive12 frames