Stranger Things x Bumble and bumble

My role · VP Global Creative Director

the '80s, upside down

The tension

Bumble and bumble was testing ways to bring back cultural relevance and brand buzz.

What I pushed for

A quick-and-dirty partnership with Netflix's Stranger Things for Sephora: a kit to get the show's iconic '80s hair.

What made it mine

Beyond the packaging, social how-to content inspired by the main characters, written in the show's in-world language.

2-02

1:00 · 16:9

2-05

0:58 · 16:9

2-06

1:00 · 4:5

2-07

1:00 · 9:16

2-08

0:30 · 4:5

2-09

0:08 · 4:5

Credits9 frames