2-23
2-23philosophy · 2014
Live with Optimism
My role · Global Design Director
The tension
philosophy's optimism needed to show up as a feeling, not a tagline.
What I pushed for
A campaign film shot by Fabio Chizzola.
What made it mine
Light, warm filmmaking that makes the brand's optimism visible.
1:10 · 16:9
Credits1 frames
- Global Design Director
- Susie Aminian
- Director of photography
- Fabio Chizzola