2-25

2-25Bumble and bumble · FY25

Bb.Hairdresser's Invisible Oil Long Last Styling Cream

My role · VP Global Creative Director

The tension

A styling cream has to show hold without looking stiff.

What I pushed for

Showcasing the pro front and center in the brand: hair by Evanie Frausto on models shot by Christine Hahn, plus films that show the look lasting.

What made it mine

Movement and shine that last.

Credits ↓All Bumble and bumble work →

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Credits24 frames

VP Global Creative Director: Susie Aminian
Photography: Christine Hahn
Hair: Evanie Frausto
Makeup: Kuma
Wardrobe: Rebecca Dennett
Art direction: Alison Marana
Design: Luisa Soley
Video + edit: Peter Tannenbaum + Julia Keith
Product photography: Halves Studio + Rick Burda
Digital art direction: Francesca Maida
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman