Susie Aminian
3-01
3-01Bumble and bumble · FY24

Bumble and bumble Sephora Overhaul

My role · VP Global Creative Director

The tension

Bumble and bumble's presence at Sephora needed an overhaul that could keep up with the store.

What I pushed for

Developed in partnership with Front Row: magnetic navigation and a modular system built to evolve with the ever-changing Sephora landscape.

What made it mine

A fixture designed to change as fast as the store does.

Credits ↓All Bumble and bumble work →
Credits1 frames
VP Global Creative Director
Susie Aminian
Creative direction
Susie Aminian · In partnership with Front Row