3-013-01Bumble and bumble · FY24
Bumble and bumble Sephora Overhaul
My role · VP Global Creative Director
The tension
Bumble and bumble's presence at Sephora needed an overhaul that could keep up with the store.
What I pushed for
Developed in partnership with Front Row: magnetic navigation and a modular system built to evolve with the ever-changing Sephora landscape.
What made it mine
A fixture designed to change as fast as the store does.
Credits1 frames
- VP Global Creative Director
- Susie Aminian
- Creative direction
- Susie Aminian · In partnership with Front Row