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1-28Bumble and bumble · FY20–26

Backstage

My role · VP Global Creative Director

where it was born

The tension

Backstage is where Bumble and bumble was born.

What I pushed for

Keeping the brand there, season after season, across fashion weeks and backstage at shoots.

What made it mine

Some of my favorite imagery from my time at the brand.

Credits ↓All Bumble and bumble work →

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Credits107 frames

VP Global Creative Director: Susie Aminian
Video + edit: Peter Tannenbaum + many other contributors over the years