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1-15Bumble and bumble · FY25

Bb.Pop Art Holiday 2024

My role · VP Global Creative Director

holiday as pop art

The tension

Holiday shelves are loud. The gifts had to stand out in a sea of red and gold.

What I pushed for

Holiday as pop art: packaging, campaign, social and digital in one bold, graphic world.

What made it mine

One graphic language from the box to the feed.

Holiday packaging · campaign · social · digital

Credits ↓All Bumble and bumble work →

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Teaser · 9:16

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Paid media · 1:1

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Credits43 frames

VP Global Creative Director: Susie Aminian
Photography: Christine Hahn
Hair: Evanie Frausto
Makeup: Kuma
Wardrobe: Rebecca Dennett
Art direction: Alison Marana
Product art direction: Francesca Maida
Packaging design: Nikole Glenn
Design: Luisa Soley
Video + edit: Peter Tannenbaum + Julia Keith
Product photography: Halves Studio + Rick Burda
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman