Wonder Woman x M·A·C

Wonder Woman's 70th anniversary, in partnership with DC Comics: a comic-book icon had to feel like a M·A·C collection, not merch.

Branding, custom typography, store display, specialized die-cut invites that played on the comic-book narrative and the pop art feel, advertising, environments and events, all in one world.

It sold out fast, became an international hit, and Racked named it 2011's Best Fashion Collaboration of the Year.