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2-08Bumble and bumble · FY23

Open 24/7 Bb.Holiday 2022

My role · VP Global Creative Director

the city that never sleeps

The tension

Holiday packaging had to feel as alive as a great night out in New York.

What I pushed for

Inspired by the city that never sleeps, we took cues from NYC neon signage and played with it so it felt fast-moving and on the go.

What made it mine

The way a great night in New York should feel.

Seasonal packaging · 360 campaign · digital · VM · paid media

Credits ↓All Bumble and bumble work →

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Credits45 frames

VP Global Creative Director: Susie Aminian
Packaging design: Nikole Glenn
Art direction: Alison Marana
Digital art direction: Francesca Maida
Video + edit: Peter Tannenbaum
Photography: Felisha Tolentino
Hair: Lead by Amy Farid, supported by: Roz Murray, Joey Gallagher, Zina
Makeup: Yacine Dialo
Wardrobe: Felicia Garcia Rivera
Casting: Hollie Schliftman
Production: Sara Zion
Product photography: Halves Studio
Pack shots: Rick Burda