2-092-09Bumble and bumble · FY22
Bb.Surf Wave Foam
My role · VP Global Creative Director
The tension
Wave Foam had to sell beach hair to people nowhere near a beach.
What I pushed for
I pushed for seaside storytelling, even without the option to shoot at a beach.
What made it mine
Water, motion and texture, built into every asset.
Product innovation · Packaging Design · 360 Creative · Digital · Visual Merchandising.
Credits ↓All Bumble and bumble work →Loop · 4:5
Teaser · 4:5
Loop · 4:5
Packaging design
Credits9 frames
- VP Global Creative Director
- Susie Aminian
- Packaging design
- Paula Ip
- Art direction
- Alison Marana
- Design
- Lucia Urbanic