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2-10philosophy · 2017

The 12 Days of Wishes Holiday 2017

My role · Global Design Director

The tension

Holiday at philosophy had to feel magical, not just merchandised.

What I pushed for

The 12 Days of Christmas, built as a stop-motion world crafted from paper.

What made it mine

All about pulling in the magic and joy of the holiday season.

Credits ↓All philosophy work →

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Credits27 frames

Global Design Director: Susie Aminian
Photography: Barbara Donninelli
Set design: The Makerie
Animation: Raj Jeshang
Video + edit: Raj Jeshang