3-09

3-09Bumble and bumble · FY22

Bb.Thickening Plumping Mask

My role · VP Global Creative Director

The tension

Volume claims are everywhere, and most of them start and end with styling.

What I pushed for

All-day volume starts in the shower, with a mask. The film runs the day in reverse.

What made it mine

You end where you started: in the shower, with the mask.

Product Innovation · Packaging Design · 360 Campaign · Digital/Social · VM · Paid Media.

Credits ↓All Bumble and bumble work →

3-02

Loop · 0:14 · 4:5

3-03

0:15 · 16:9

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Loop · 0:19 · 4:5

3-09

Loop · 0:08 · 4:5

3-10

Campaign film · 0:15 · 16:9

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0:30 · 16:9

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0:15 · 4:5

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0:10 · 9:16

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How-to · 0:30 · 16:9

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How-to · 0:30 · 9:16

Credits24 frames

VP Global Creative Director: Susie Aminian
Hair: Evanie Frausto
Photography: Christian Cody
Wardrobe: Bobette Cohen
Makeup: Alex Gilleo
Production: Nadia Sadigianis
Art direction: Alison Marana
Video + edit: Peter Tannenbaum