2-152-15Bumble and bumble · FY20
Bumble and bumble Transformations
My role · VP Global Creative Director
The tension
The brand needed to show what a great haircut can actually do.
What I pushed for
Brand image transformations with hair artist Laurent Philippon, shot by Regan Cameron.
What made it mine
The before-and-after as a portrait, not a gimmick.
0:07 · 4:5
0:07 · 4:5
Credits14 frames
- VP Global Creative Director
- Susie Aminian
- Hair
- Laurent Philippon
- Photography
- Regan Cameron
- Wardrobe
- Anya Ziourova
- Makeup
- Alex Gilleo
- Production
- Nadia Sadigianis
- Video + edit
- Peter Tannenbaum