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1-21Bumble and bumble · FY23

Brittany O'Grady x Bumble and bumble

My role · VP Global Creative Director

frizz out of focus

The tension

Frizz-fighting is a crowded claim.

What I pushed for

Taking frizz out of focus. Brittany loves Invisible Oil Primer because it takes care of her hair while she takes care of everything else.

What made it mine

A real story from the talent, shot as cinema.

Commercial innovation · 360 campaign · paid media · digital · VM

Credits ↓All Bumble and bumble work →

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Director's cut · 0:30

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Interview · 0:31 · 16:9

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Interview · 0:31 · 16:9

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Interview · 0:32 · 9:16

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Interview · 0:28 · 9:16

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Credits25 frames

VP Global Creative Director: Susie Aminian
Photography: Felisha Tolentino
Hair: Felicia Burrows
Art direction: Alison Marana