1-22Prêt-à-Papier x M·A·C
My role · Associate Design Director
made by hand
A color collection inspired by craft paper needed a whole world, not just a palette.
My hand-made typography: a typographic identity of collaged craft paper, and a real-life paper doll styled for the campaign.
Stores and events filled with larger-than-life paper cosmetics and type, plus an editorial by Valerie Steele on the history of the paper dress.
A colour collection inspired by craft paper was the starting point for Pret A Papier. Developing a typographic branding of collaged craft paper and the styling of a real life paper doll kicked of the creativity of this collection. Using a world of paper led to still lifes composed of larger than life hand crafted paper cosmetic components and the tools of a taylor · an editorial by Valery Steele on the history of the paper dress · M·A·C's very own paper doll give away · Pulp Fashion · hand assembled craft paper invitations and store environments and events covered in larger than life three-dimentionalized typographic collage.
Credits ↓All M·A·C work →
- Associate Design Director
- Susie Aminian
- Creative direction
- James Gager + Toni Lakis