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1-02Bumble and bumble · FY26

Bb.Styling Oil

My role · VP Global Creative Director

side A, side B

The tension

A silicone-free oil built to be mixed with your favorite stylers is a hard thing to show in one picture.

What I pushed for

The mixtape. The nostalgia of making someone a playlist became our way to show mix-and-match.

What made it mine

Track lists, cassettes and the craft of a good mix, all pointing back at the craft of hair.

360 campaign · packaging · social · digital · VM

Credits ↓All Bumble and bumble work →

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Awareness · 0:30 · 16:9

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Credits63 frames

VP Global Creative Director: Susie Aminian
Photography: Ben Hassett
Hair: Rolando Beauchamp
Makeup: Francelle Daly
Wardrobe: Bobette Cohn
Art direction: Alison Marana
Video + edit: Peter Tannenbaum + Julia Keith
Product art direction: Luisa Solley
Design: Luisa Solley
Product photography: Halves Studio
Digital art direction: Francesca Maida
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman