2-022-02Bumble and bumble · FY22
Bb.Hairdresser's Invisible Oil Ultra Rich
My role · VP Global Creative Director
The tension
Coily hair is too often an afterthought in prestige hair care.
What I pushed for
Care made specifically for coily hair, shot to feel glamorous, even goddess-like.
What made it mine
Coily hair as the star of every frame.
Product Innovation/Launch · Packaging Design · 360 Campaign · Digital/Social · VM · Paid Media.
Credits ↓All Bumble and bumble work →
Credits13 frames
- VP Global Creative Director
- Susie Aminian
- Hair
- Felicia Burrows
- Photography
- Dana Scruggs
- Wardrobe
- Alexander Julian
- Makeup
- Michela Wariebi
- Production
- Sara Zion
- Art direction
- Alison Marana
- Video + edit
- Peter Tannenbaum + Kearaha Bryant
- Product photography
- Halves Studio