3-07

3-07Bumble and bumble · FY23

Bb.Seaweed

My role · VP Global Creative Director

the ocean, wherever you go

The tension

The relaunch of Bb.Seaweed brought new ingredients and post-consumer recycled packaging.

What I pushed for

Models embodying mermaid hair and waves, even when they are out in the city.

What made it mine

Take the best of the ocean wherever you go.

Product + packaging reformulation (100% PCR) · 360 campaign · digital · VM · paid media

Credits ↓All Bumble and bumble work →

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Credits43 frames

VP Global Creative Director: Susie Aminian
Hair: Amy Farid
Photography: David Roemer
Wardrobe: Rebecca Dennett
Makeup: Yacine Dialo
Art direction: Alison Marana
Video + edit: Peter Tannenbaum + Kearaha Bryant
Casting: Hollie Schliftman
Production: Sara Zion
Product photography: Halves Studio
Digital: Francesca Maeda
Visual merchandising: Nikole Glenn + Rose Suna
Packaging design: Paula Ip