3-213-21philosophy · 2016
Brand Visuals for philosophy
My role · Global Design Director
The tension
philosophy needed modern brand visuals without losing where it came from.
What I pushed for
Part of the modernization of the brand: a nod to its origins in the Arizona desert, with the key ingredients shown in a way that points to the science behind the products.
What made it mine
Warm desert light with lab-like precision.









Credits10 frames
- Global Design Director
- Susie Aminian
- Photography
- Gabriella Imperatori-Penn
- Set design
- Ariana Salvato
- Art direction
- Edward Bejaran + Jessica Cassettari