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1-08philosophy · 2018

Pure Grace Nude Rose

My role · Global Design Director

The tension

Fragrance is hard to show. Pure Grace Nude Rose needed to feel emotional, not just pretty.

What I pushed for

A 30-second spot, with 15-second square and wide cuts, that brings out the emotional quality of the scent.

What made it mine

Soft, intimate filmmaking that feels the way the fragrance does.

Credits ↓All philosophy work →

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Credits17 frames

Global Design Director: Susie Aminian
Director of photography: Kevin Hayden
Video + edit: Raj Jeshang
Music: Eric Stamille
Production: Nadia + Cristiana Sadigianis
Makeup: Alex Gilleo
Art direction: Jess Cassettari