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1-11Independent · 2026
Origins Brand Awareness Videos
My role · Fractional Creative Director
nature, up close
The tension
Origins needed brand awareness on social, where attention is measured in seconds.
What I pushed for
Two films I creative directed from concept through art direction and the shoot, with director and photographer Mo Sadek.
What made it mine
Nature, up close: product and ritual shot with an intimacy made for the phone screen.
Brand awareness films, 9x16 and social
Credits ↓All Independent work →Awareness · 0:15 · 16:9
Awareness · 0:15 · 16:9
Awareness · 0:15 · 9:16
Awareness · 0:15 · 9:16
Credits6 frames
- Fractional Creative Director
- Susie Aminian
- Head of production
- Miriam Hertzfeld
- Director + photography
- Mo Sadek
- Set design
- Naomi DeMañana
- Wardrobe
- Bobette Cohen
- Makeup
- Chiho Omae
- Hair
- Mideyah Parker
- Video + edit
- Matthew Castaños
- Copy
- Brenna McDuffie