Susie Aminian
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1-06philosophy · 2016

The Land of Hope & Wonder Holiday 2016

My role · Global Design Director

a holiday ballet

The tension

Holiday is beauty's most crowded moment, and philosophy's gifts needed a story bigger than the products.

What I pushed for

A version of The Nutcracker brought to life with philosophy products and real ballerinas, photographed by LACEY with props by Makerie Studio.

What made it mine

A storybook world where the products became part of the ballet.

Credits ↓All philosophy work →
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Credits10 frames
Global Design Director
Susie Aminian
Photography
LACEY
Set design
The Makerie
Video + edit
Industrial Color