Susie Aminian
2-19
2-19M·A·C · 2010

A Tartan Tale x M·A·C

My role · Associate Design Director

a grown-up fairy tale

The tension

A holiday collection about all things tartan had to feel like fashion, not plaid.

What I pushed for

Customized typography, and tartan fabric I ripped by hand and scanned to make the display. That element carried through the rest of the assets.

What made it mine

World building that created a grown-up fashion fairy tale: a Scottish punk princess roaming the Highlands, shot by Tim Walker.

Credits ↓All M·A·C work →
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Credits19 frames
Associate Design Director
Susie Aminian
Creative direction
James Gager + Toni Lakis