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1-04Bumble and bumble · FY25

Bb.Bond-Building TripleBond Flash Rinse

My role · VP Global Creative Director

having your cake and eating it too

The tension

Repair usually reads clinical, and this bond-builder works instantly.

What I pushed for

Indie Sleaze: going out, changing up your look, high flash and caught moments.

What made it mine

Reframing repair as permission to play. Having your cake and eating it too.

Packaging design · campaign · social · digital · VM · paid media

Credits ↓All Bumble and bumble work →

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Credits62 frames

VP Global Creative Director: Susie Aminian
Photography: Ben Hassett
Hair: Rolando Beauchamp
Makeup: Kuma
Wardrobe: Bobette Cohn
Art direction: Alison Marana
Video + edit: Peter Tannenbaum + Julia Keith
Product photography: Luisa Soley + Halves Studio
Packaging design: Paula Ip
Digital art direction: Francesca Maida
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman