Bb.Bond-Building

My role · VP Global Creative Director

all the looks, none of the damage

The tension

Bond building was a crowded claim, and most people didn't know what it actually was.

What I pushed for

Explaining it plainly. The headline, Resilient hair from the inside out, spoke to repair that goes down to the bonds, not a surface treatment.

What made it mine

Ever-changing looks, as in all my bond campaigns: you get to have all the looks and none of the damage.

Product Launch · Packaging Design · 360 Campaign · Digital/Social · VM · Paid Media.

1-02

0:11 · 4:5

1-03

Teaser · 0:12 · 16:9

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0:30 · 16:9

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Loop · 0:16 · 4:5

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Loop · 0:13 · 4:5

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Loop · 0:12 · 4:5

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0:15 · 16:9

1-09

0:22 · 4:5

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0:45 · 4:5

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1:14 · 16:9

Credits18 frames