2-052-05Bumble and bumble · FY25–26
Bb.Brilliantine 35th Anniversary
My role · VP Global Creative Director
35 years, made new
The tension
Taking something over 35 years old and making it feel true and right for today, while still showing what it does.
What I pushed for
Bb.Brilliantine was the first product Bumble and bumble ever made, inspired by slicked hair from the 1930s and designed for Razorcraft, a hairdressing technique the brand specializes in.
What made it mine
The new image nods to the original idea with a modernized take on the inspiration.
Credits3 frames
- VP Global Creative Director
- Susie Aminian
- Photography
- Ben Hassett
- Hair
- Rolando Beauchamp
- Makeup
- Francelle Daly
- Wardrobe
- Bobette Cohn
- Art direction
- Alison Marana
- Video + edit
- Peter Tannenbaum + Julia Keith
- Product art direction
- Luisa Solley
- Design
- Luisa Solley
- Product photography
- Halves Studio
- Digital art direction
- Francesca Maida
- Production
- Nadia Sadigianis · Hera Projects
- Casting
- Hollie Schliftman
- Collage design
- Francesca Maida