3-11

3-11Bumble and bumble · FY21

Bb.Curl

My role · VP Global Creative Director

The tension

Bb.Curl was relaunching.

What I pushed for

I designed the packaging out of painted Bb.s that feel like a range of curls. The models, who were influencers, brought their own personalities to the set and the shoot.

What made it mine

It's all about loving your curls and celebrating how they make you uniquely you.

Product Reform · Packaging Design · 360 Campaign · Digital · VM · Paid Media.

Credits ↓All Bumble and bumble work →

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0:27 · 16:9

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Campaign film · 0:15 · 16:9

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Loop · 9:16

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0:06 · 16:9

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0:27 · 4:5

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0:15 · 4:5

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Campaign film · 0:15 · 9:16

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Campaign film · 0:06 · 9:16

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Campaign film · 0:06 · 4:5

Credits20 frames

VP Global Creative Director: Susie Aminian
Hair: Ona Diaz-Santin
Photography: Adrienne Raquel
Wardrobe: Felicia Garcia-Rivera
Makeup: Jessica Paillant
Art direction: Edward Bejaran + Alison Marana
Video + edit: Peter Tannenbaum + Kearaha Bryant