Susie Aminian
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1-26Bumble and bumble · FY20

Bb.Glow

My role · VP Global Creative Director

The tension

A new range had to launch with its own identity inside Bumble and bumble.

What I pushed for

I pushed for style and edge in the models and their hair. The blonde model isn't just blonde: she has ice-cold white hair.

What made it mine

Style and edge, for styling products that repair.

Product Innovation · Packaging Design · 360 Campaign · Digital · VM · Paid Media.

Credits ↓All Bumble and bumble work →
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0:15 · 4:5

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0:31 · 16:9

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Awareness · 0:15 · 16:9

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Awareness · 0:15 · 16:9

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Awareness · 0:15 · 16:9

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Awareness · 0:15 · 1:1

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0:07 · 4:5

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Loop · 9:16

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Credits19 frames
VP Global Creative Director
Susie Aminian
Hair
Laurent Philippon
Photography
Regan Cameron
Wardrobe
Anya Ziourova
Makeup
Alex Gilleo
Design direction
Edward Bejaran
Art direction
Alison Marana
Video + edit
Peter Tannenbaum
Production
Nadia Sadigianis
Music
Eric Stamille