3-12

3-12Bumble and bumble · FY20

Bb.Hairdresser's Invisible Oil

My role · VP Global Creative Director

The tension

Launching a hot oil for Bumble and bumble.

What I pushed for

We wanted to turn up the heat and show what this product can really do.

What made it mine

Copper hair, orange heat and shine you can't miss.

Product innovation · Packaging Design · 360 Campaign · Digital,

Credits ↓All Bumble and bumble work →

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Credits27 frames

VP Global Creative Director: Susie Aminian
Hair: Evanie Frausto
Photography: Adrienne Raquel
Wardrobe: Connie Berg + Felicia Garcia Rivera
Makeup: Alex Gilleo
Design direction: Edward Bejaran
Art direction: Alison Marana
Product photography: Brittany Ann Cool
Video + edit: Peter Tannenbaum + Kearaha Bryant