Susie Aminian
3-21
3-21philosophy · 2016

Brand Visuals for philosophy

My role · Global Design Director

The tension

philosophy needed modern brand visuals without losing where it came from.

What I pushed for

Part of the modernization of the brand: a nod to its origins in the Arizona desert, with the key ingredients shown in a way that points to the science behind the products.

What made it mine

Warm desert light with lab-like precision.

Credits ↓All philosophy work →
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Credits10 frames
Global Design Director
Susie Aminian
Photography
Gabriella Imperatori-Penn
Set design
Ariana Salvato
Art direction
Edward Bejaran + Jessica Cassettari