3-05

3-05Bumble and bumble · FY24

Bb.Hairdresser's Invisible Oil Primer

My role · VP Global Creative Director

The tension

Hairdresser's Invisible Oil is a hero, and a primer had to earn its place in the family.

What I pushed for

Commercial innovation through to campaign and digital, with look-building and before-and-after films that show it working.

What made it mine

A hairdresser's secret made the hero: prep the way a pro would, and the style follows.

Commercial innovation · campaign · digital

Credits ↓All Bumble and bumble work →

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0:20 · 9:16

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Awareness · 0:15 · 9:16

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0:15 · 4:5

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0:15 · 9:16

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Reviews · 0:13 · 9:16

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0:10 · 1:1

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Loop

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Loop · 9:16

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Loop

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0:09 · 4:5

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0:07 · 4:5

Credits29 frames

VP Global Creative Director: Susie Aminian
Photography: Christine Hahn
Hair: Evanie Frausto
Makeup: Kuma
Wardrobe: Rebecca Dennett
Art direction: Alison Marana
Design: Luisa Soley
Video + edit: Peter Tannenbaum + Julia Keith
Product photography: Halves Studio + Rick Burda
Digital art direction: Francesca Maida
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman