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3-25M·A·C · 2008

Hello Kitty x M·A·C

My role · Associate Design Director

The tension

A Hello Kitty collaboration could easily tip into pure cute.

What I pushed for

Leaning into her duality: innocent, but still a cat with claws.

What made it mine

Sweet and a little dangerous, the way M·A·C plays.

Credits ↓All M·A·C work →

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0:14 · 16:9

Credits24 frames

Associate Design Director: Susie Aminian
Creative direction: James Gager + Toni Lakis