Purity Made Simple Eye Gel

My role · Global Design Director

The tension

Being an adult doesn't always feel easy.

What I pushed for

A continuation of Purity Made Simple: an eye gel that is one easy thing in a complicated day.

What made it mine

The same honest, funny voice, carried into the next launch.

3-02

0:30 · 16:9

3-03

0:15 · 16:9

3-04

0:06 · 16:9

3-05

0:30 · 1:1

3-06

0:30 · 9:16

3-07

0:15 · 9:16

3-08

0:06 · 1:1

3-09

0:06 · 9:16

Credits9 frames