Susie Aminian
3-13
3-13philosophy · 2018

Purity Moisturizer Product Films

My role · Global Design Director

The tension

A new moisturizer needed proof, not just promises.

What I pushed for

Product films built on the ratings and reviews and the ingredients behind Purity Made Simple Moisturizer.

What made it mine

Simple, honest storytelling for a simple, honest product.

Credits ↓All philosophy work →
3-02

0:32 · 16:9

3-03
3-04
3-05

0:29 · 16:9

3-06
3-07
3-08

0:22 · 16:9

3-09
3-10
Credits10 frames
Global Design Director
Susie Aminian
Photography + video
Barbara Donninelli
Stop motion
Jeffrey Buccari
Video + edit
Raj Jeshang
Makeup
Alex Gilleo