1-241-24Bumble and bumble · FY22
Bb.Surf Spray Social
My role · VP Global Creative Director
The tension
Surf Spray needed fresh social content without a big production.
What I pushed for
The scrappiest shoot we ever did: brand team members in front of the camera, and a trip out to Montauk.
What made it mine
Real people and real beach hair, true to how Surf is actually used.
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0:19 · 9:16
Credits9 frames
- VP Global Creative Director
- Susie Aminian
- Photography
- Peter Tannenbaum
- Video + edit
- Julia Keith & Leilani Mitchell
- Hair
- Joey Gallagher
- Model
- Meredith Cram
- Production
- Holly Li
- Art direction
- Alison Marana
- Retouching
- Elaine Lui