2-13The Registry x Bloomingdale's
My role · Associate Art Director
Bloomingdale's gift registry felt traditional and didn't speak to a younger, stylish crowd.
A full repositioning: table and kitchen as fashion accessories, high and low mixed, and a cheeky rule book on living fabulously, written with Mark Welsh.
The campaign ran for about ten years after I created it.
This campaign consisted of a complete repositioning of the Bloomingdale's gift registry. Aiming towards a younger · stylish audience the campaign treated home decor especially table and kitchen decor as fashion accessories. A mixture of high and low brands brought style and approachability to the campaign. Teaming up with copy writer Mark Welsh · the campaign acted as a cheeky 'Rule Book' on how to live the fabulous life-fabulously!
Credits ↓All Bloomingdale's work →
- Associate Art Director
- Susie Aminian
- Photography
- Ilan Rubin
- Set design
- Sara Waxman