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3-19philosophy · 2016
Ultimate Miracle Worker Fix
My role · Global Design Director
The tension
philosophy was launching new retinol products that were highly efficacious.
What I pushed for
Balancing the name, Ultimate Miracle Worker, with the science behind the product.
What made it mine
Carl van de Roer's lighting really brings that balance to life.
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Credits19 frames
- Global Design Director
- Susie Aminian
- Photography + video
- Carlo van de Roer
- Video + edit
- Raj Jeshang
- Art direction
- Edward Bejaran