2-14

2-14Bumble and bumble · FY20

Ali Krieger + Ashlyn Harris x Bumble and bumble

My role · VP Global Creative Director

athletes, not models

The tension

Bumble and bumble created a dry shampoo for sweaty hair. We needed to show it really works under the toughest circumstances.

What I pushed for

We teamed up with soccer stars Ali Krieger and Ashlyn Harris, who were about to announce their engagement and then head to the Olympics with the U.S. Women's National Team. They were huge fans of Bumble and bumble, which gave us a genuine story to build on.

What made it mine

Hair as a key part of expressing your identity.

Product Innovation · Packaging Design · 360 Campaign · Brand Partnership · Paid Media · VM · Digital.

Credits ↓All Bumble and bumble work →

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Credits24 frames

VP Global Creative Director: Susie Aminian
Hair: Evanie Frausto
Photography: Catherine
Makeup: Alex Gilleo
Video + edit: Peter Tannenbaum
Art direction: Edward Bejaran + Alison Marana