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2-03Bumble and bumble · FY26

Bb.Holiday 2025

My role · VP Global Creative Director

products as New Yorkers

The tension

Festive, hair-appropriate holiday can feel forced, and it's often a gift you get yourself.

What I pushed for

Turning the products into New York characters living their life in the winter season: taxis, the subway, bus stops and the skating rink.

What made it mine

It has charm, and it evokes the cut-and-paste early days of the brand.

Holiday campaign · social · paid media · site + email · video

Credits ↓All Bumble and bumble work →

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Loop

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Credits43 frames

VP Global Creative Director: Susie Aminian
Senior art director: Alison Marana
Collage artist: Nikki di Simone
Digital art director: Nathalie Carracuso