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1-05Bumble and bumble · FY24

Bb.Illuminated Color

My role · VP Global Creative Director

living life in full color

The tension

A salon-only color-protect launch has to speak to the people wearing the color and the pros who make it.

What I pushed for

Life in full color. Packaging and campaign built on CMYK, layers of color overlapping into the whole rainbow.

What made it mine

The inside story of how color works, as a nod to our pro colorists and their artistry.

Product innovation · packaging design · 360 campaign · digital · VM

Credits ↓All Bumble and bumble work →

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Credits56 frames

VP Global Creative Director: Susie Aminian
Photography: Christine Hahn
Hair: Evanie Frausto
Hair color: Evanie Frausto + Dana Yurik
Makeup: Marcelo Gutierrez
Wardrobe: Spencer Singer
Art direction: Alison Marana + Kiera Ormut Fleishman
Video + edit: Peter Tannenbaum
Casting: Hollie Schliftman
Production: Nadia Sadigianis · Hera Projects
Digital art direction: Francesca Maida
Product photography: Halves Studio