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1-18Bumble and bumble · FY24

Bb.Wonderland Holiday 2023

My role · VP Global Creative Director

NYC in a snow globe

The tension

Holiday had to feel playful and seasonal while still letting the products be heroic.

What I pushed for

New York as a world of snow globes built from paper by Daniel Murphy, with the products outsizing the buildings. We pulled from moments that feel distinctly Bumble and bumble: downtown, the Meatpacking District, and the neighborhoods around our midtown salons.

What made it mine

The shots did double duty, as the art on our holiday sets and as the campaign imagery.

Seasonal packaging · 360 campaign · digital · VM

Credits ↓All Bumble and bumble work →

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0:15 · 9:16

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0:14 · 4:5

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Credits43 frames

VP Global Creative Director: Susie Aminian
Packaging design: Nikole Glen + Paula Ip
Packaging photography: Dominic Neitz
Set design: Daniel Murphy
Photography: Christine Hahn
Hair: Evanie Frausto
Makeup: Marcelo Gutierrez
Wardrobe: Spencer Singer
Art direction: Kiera Ormut Fleishman + Alison Marana
Video + edit: Raj Jeshang
Product photography: Halves Studio + Rick Burda
Digital art direction: Francesca Maida
Production: Nadia Sadigianis · Hera Projects
Casting: Hollie Schliftman