2-112-11Consulting · 2013
Coach + Billy Reid
My role · Art Director
The tension
A collaboration microsite had to show craft, not just product.
What I pushed for
The Coach + Billy Reid microsite, centered on craftsmanship and what inspires Billy's work, under creative director Roxana Zegan.
What made it mine
A site that feels made by hand, like the collection.













Credits14 frames
- Art Director
- Susie Aminian
- Creative direction
- Roxanne Zegan
- Creative direction
- Roxana Zegan