1-091-09Bumble and bumble · FY21
Kim Petras + Rileyy Lanez x Bb.Blonde
My role · VP Global Creative Director
iconically blonde
The tension
Brass is every blonde's problem, and a brass-neutralizing line had to feel like more than a fix.
What I pushed for
Musicians who are iconically blonde, Kim Petras and Rileyy Lanez, as the faces of the Bb.Blonde campaign, alongside new packaging, a 360 campaign and paid media.
What made it mine
Two very different blondes, one line, and the hair shot like the star.
Product innovation · packaging design · brand partnership · 360 campaign · paid media
Credits ↓All Bumble and bumble work →
Interview · 0:29 · 16:9
Interview · 0:28 · 16:9
1:27 · 16:9
Interview · 1:27 · 9:16
0:29 · 9:16
0:28 · 9:16
0:27 · 4:5
0:27 · 4:5
0:26 · 4:5
0:26 · 4:5
0:15 · 4:5
0:24 · 16:9
Credits18 frames
- VP Global Creative Director
- Susie Aminian
- Packaging design
- Paula Ip
- Photography
- Christine Hahn
- Hair
- Iggy Rosales (Kim Petras) + Rolando Beauchamp (Rileyy Lanez)
- Color
- Iggy Rosales (Kim Petras) + Dana Yurik (Rileyy Lanez)
- Makeup
- Miguel Ramos
- Art direction
- Alison Marana
- Video + edit
- Peter Tannenbaum + Kearaha Bryant
- Product art direction
- Alison Marana + Kearaha Bryant