Susie Aminian
1-20
1-20Bumble and bumble · FY21

NYC Hair Adventure Bb.Holiday 2020

My role · VP Global Creative Director

The tension

Holiday gifting needed a story with personality, true to the brand's cheeky roots.

What I pushed for

New York icons turned into Bumble and bumble-ified moments, illustrated by Paula Ip, with clever wordplay by Tia Williams.

What made it mine

A love letter to New York and all things hair.

Credits ↓All Bumble and bumble work →
1-02

0:08 · 4:5

1-03

0:12 · 4:5

1-04

0:15 · 4:5

1-05

0:10 · 4:5

1-06

0:15 · 4:5

1-07

0:12 · 9:16

1-08
1-09
1-10
1-11
1-12
1-13
1-14
Credits14 frames
VP Global Creative Director
Susie Aminian
Packaging design
Kaiting Fan + Paula Ip
Video + edit
Raj Jeshang
Illustration
Paula Ip
Copy
Tia Williams