Purity Moisturizer Lifestyle Films

philosophy wanted to launch Purity Made Simple, a moisturizer for millennials.

I put the focus on all the parts of adulting that are harder than they seem like they should be. This moisturizer is different: one thing you do that's totally foolproof.

Net net, adulting might be hard but healthy skin is simple. #simplenotbasic made the case that a simple product can still be powerful, and exactly what your skin craves.