2-22

2-22M·A·C · 2012

Shop M·A·C / Cook M·A·C

My role · Associate Design Director

The tension

A collection about consumer culture needed a point of view, not just product.

What I pushed for

Shot by Miles Aldridge: American mass consumerism meets Valley of the Dolls.

What made it mine

Glossy, saturated and a little dark, the way Aldridge's world is.

Credits ↓All M·A·C work →

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Loop · 1:1

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Credits19 frames

Associate Design Director: Susie Aminian
Creative direction: James Gager + Toni Lakis