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2-07Bumble and bumble · FY24

Transformations with Bb.Flagship Pros

My role · VP Global Creative Director

The tension

Supporting the pro means showing the power of a great haircut.

What I pushed for

Ongoing lo-fi shoots in our office and salon with our Flagship stylists, plus the Bobs series.

What made it mine

Fast, real and stylist-led: the cut is the story.

Credits ↓All Bumble and bumble work →

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Credits21 frames

VP Global Creative Director: Susie Aminian
Photography: Peter Tannenbaum
Video + edit: Julia Keith
Hair: Roz Murray, Joey Gallagher, Alex, Andrean Noir, Ian