Susie Aminian
2-01
2-01Bumble and bumble · FY26

Bb.Surf

My role · VP Global Creative Director

unreleased

The tension

Surf Spray's 25th anniversary: celebrate an icon without just looking back.

What I pushed for

Evoking the original Tulum shoot where Bb.Session Stylist Laurent Philippon invented it, filling spray bottles with ocean water and loving what it did to the model's hair.

What made it mine

A campaign that recreates the moment the product was born. I left the brand before it finished, but I loved this shoot and the design approach.

Campaign · POP · postcards · product photography

Credits ↓All Bumble and bumble work →
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Credits15 frames
VP Global Creative Director
Susie Aminian
Senior art director
Alison Marana
Photography
Anna Palma
Hair
Rolando Beauchamp
Makeup
Deana Hagan
Wardrobe
Bobette Cohen
Producer
Nadia Sadigianis / Hera Productions