1-07

1-07M·A·C · 2008

M·A·C Pops Up / New Markets

My role · Associate Design Director

made to outlast trends

The tension

M·A·C needed a fast, repeatable way to launch pop-ups in new markets.

What I pushed for

In 2008 I designed a black-and-white typographic pattern, the many expressions of M·A·C via typography, so the makeup itself brings the color.

What made it mine

Eighteen years later the pattern is still in use.

Credits ↓All M·A·C work →

1-02

1-03

1-04

1-05

1-06

1-07

1-08

1-09

1-10

1-11

1-12

1-13

1-14

1-15

1-16

Credits16 frames

Associate Design Director: Susie Aminian
Creative direction: James Gager + Toni Lakis